

These are the principles I design by. They turned out to be the ones I live by too.
Hierarchy is a choice.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
Consistency compounds.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
Whitespace is not empty.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
Constraints are the cylinder.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
Clarity, then cleverness.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
Their map, not mine.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
Shipped, then refined.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.
This is the engine.
If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.




