I build brands and the websites that carry them, for founders and small teams who'd rather
work with a person than a pipeline.

I build brands and the websites that carry them,
for founders and small teams who'd rather work with a person than a pipeline.

I build brands and the websites that carry them,
for founders and small teams who'd rather
work with a person than a pipeline.

For over ten years, I’ve designed websites and landing pages for brands, businesses, and mission-driven organizations. Different industries, different products, but the underlying challenge is always the same. A visitor won’t act until they’re convinced, and the page’s job is to make that case before asking for anything.

For over ten years, I’ve designed websites and landing pages for brands, businesses, and mission-driven organizations. Different industries, different products, but the underlying challenge is always the same. A visitor won’t act until they’re convinced, and the page’s job is to make that case before asking for anything.

Most recently, I led website design at Three Summers Creative, taking projects for national retail brands like Carbona, nonprofits like America’s Grow-a-Row, and a range of B2B and B2C companies from brief to launch. Working alongside creative directors, copywriters, and high-stakes decision makers is where I sharpened my process and learned to turn competing perspectives into clear, purposeful design. Before that, I cut my teeth in fintech at Urban FT, where I learned how much weight design carries.

Most recently, I led website design at Three Summers Creative, taking projects for national retail brands like Carbona, nonprofits like America’s Grow-a-Row, and a range of B2B and B2C companies from brief to launch. Working alongside creative directors, copywriters, and high-stakes decision makers is where I sharpened my process and learned to turn competing perspectives into clear, purposeful design. Before that, I cut my teeth in fintech at Urban FT, where I learned how much weight design carries.

Today, working with me means one person handles the entire lifecycle. I design in Figma, build in Framer, and you work directly with me throughout the process. No account manager, no department handoffs, no translation layer between strategy and execution.

Today, working with me means one person handles the entire lifecycle. I design in Figma, build in Framer, and you work directly with me throughout the process. No account manager, no department handoffs, no translation layer between strategy and execution.

Every project starts with the goal. From there, ruthless execution keeps every design decision focused on what matters: getting the visitor to act.

Every project starts with the goal. From there, ruthless execution keeps every design decision focused on what matters: getting the visitor to act.

Principles

Principles

Design is an Engine.

Design is an Engine.

These are the principles I design by. They turned out to be the ones I live by too.

Hierarchy is a choice.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Consistency compounds.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Whitespace is not empty.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Constraints are the cylinder.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Clarity, then cleverness.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Their map, not mine.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Shipped, then refined.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

This is the engine.

If everything is emphasized, nothing is.
What's in bold is what you're saying,
on a page or in life.

Brands I've Worked On

Based in New Jersey. Bilingual in English and Cantonese.
I'm a relentless synthesizer, and I treat every project as a chance to get sharper than the last. Off the clock, it's the piano or a good book.

Based in New Jersey. Bilingual in English and Cantonese. I'm a relentless synthesizer, and I treat every project as a chance to get sharper than the last. Off the clock, it's the piano or a good book.

I reply within a day or two.

I reply within a day or two.

I reply within a day or two.

Tell me where your business wants to go and I'll build the site that gets it there.

Tell me where your business wants to go and I'll build the site that gets it there.

Ready to start your engine?

Ready to start your engine?

Ready to start
your engine?

Tell me where your business wants to go, and I'll build the site that gets it there.

Tell me where your business wants to go, and I'll build the site that gets it there.

©2026 jonmui. All rights reserved.

©2026 jonmui. All rights reserved.

©2026 jonmui. All rights reserved.