Not everyone moving is
moving house

Not everyone moving is moving house

Daymakers moves homes, and the whole site sounds like it. But two of their customers aren't moving house. One is an office manager relocating a company. The other is an interior designer shipping a client's furniture across town. Both of them are at work.

Daymakers moves homes, and the whole site sounds like it. But an office manager relocating a company isn't moving house. Neither is a designer shipping a client's furniture. Both are at work.

Landing Page Design

B2B

Service

Scope: Website & Visual Design • Timeline: 3 Weeks

Scope: Website & Visual Design
Timeline: 3 Weeks

Challenge

The warmth is the reputation, and it's built for someone else

The homepage says the first thing you unpack shouldn't be aspirin, and hundreds of reviews back it up, all from people whose hectic day got better. That voice is why Daymakers gets hired, and it lands on someone moving their own life.

An office manager isn't having a hectic day. He's running a project with a date on it. A designer isn't moving her things, she's moving a client's sofa, and if it arrives scratched she's the one who explains it. Neither of them could find themselves anywhere on the site.

Strategy

Two audiences, two pages

One page couldn't hold them, so each got their own. The commercial page opens flat, on the words expert commercial movers, and goes straight to buildings Daymakers has already cleared. The Delta Sky Lounge, the University of Minnesota, 275 tenants, ten banks. Names, not charm.

The interior page keeps every bit of the voice, and the form at the bottom still says get the party started. But the proof under it is exact: the mount is level, the studs are found, the right screws go in. Scale isn't her problem. A client's wall is.

Commercial: proof by track record

Interior: lifting and leveling

Commercial: any business, any size

Interior: one crew, any kind of design job

Outcome

Two pages that know who's reading

Two dedicated pages, each built for a customer the main site didn't address: a commercial page for businesses relocating offices, warehouses, and facilities, and an interior page for designers who need furniture, artwork, and installations handled on a project. Both sit in the site's primary nav, so a professional finds their page in one click instead of reading through a pitch written for a household move. Each page carries its own proof, the commercial track record on one and the handling and installation detail on the other, and each ends at the same ask: a free quote.

See it the way a business owner does [Click-Scroll to Explore]

See it the way a business owner does
[Click-Scroll to Explore]